I have added a replica Original Kodak to my collection.
It was made in England in 1988 to celebrate the 100th anniversary
of the introduction of the first Kodak and has become a collectors item in
its own right. It is not a working camera but is presented as the original
was in 1888 tied with a red string and seal.
The most obvious is that the front of the camera is held in by screws.
The user was not expected to open the camera but return
the entire camera to Eastman for processing and printing.
The motto was "You Press the Button, We Do the Rest"
and Eastman pitched the camera to the photographic novice.
There had been photographic amateurs from the earliest days
of photography but they were expected to learn the technical and
mechanical complexities of the medium. With the introduction
of the Kodak the casual "snap shot" photographer was born.
The Kodak was so successful that the term :"to Kodak" came to
mean "to photograph" in popular speech even after the
introduction of other bands of amateur cameras. Eastman was
so concerned with the loss of the brand indentity that the phrase
"If it isn't an Eastman, it isn't a Kodak" was used in the advertising.